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Are billing counters obsolete?

  • Writer: Jinal Sanghavi
    Jinal Sanghavi
  • Jun 25
  • 1 min read

Updated: Aug 14

Lenskart stores have no POS machines. I didn't realise this though I have visited the stores often, until I heard Amit Chaudhary, Cofounder of Lenskart.com discuss this conscious store design where every human is now a biller. The same tech at Lenskart powers both online and offline. Customers and customer service agents, once a purchase is finalised, can place orders using their phone or a tablet at the store.


A few months ago, we shopped at AZORTE, Reliance Retail's new stores targeted at Millennials and Genz that has Self-Checkout kiosks to reduces queue times. Sure the tech could have been more seamless, but that's a matter of time.


Walmart is credited with first making barcode scanners, now ubiquitous in offline retail, popular while cutting checkout times by ~40%, improving stock accuracy by 85%, and 3x faster replenishment. Online in-store checkouts make this even more efficient, coming in where the more expensive cashier-less stores failed to take off in the past few years.


With widespread adoption of QR codes, increasing manpower costs and customers having increasingly lower tolerance for long queues, I imagine POS-less billing will increasingly become more popular and ubiquitous very soon. Just makes so much sense

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Hi, I’m Jinal. I enjoy working on high impact problems and bringing ideas to life, from early days in my career in  social impact  addressing child marriage and building toilets in rural India to more recently as a program manager at Amazon. I have always loved learning - did my undergrad in Econ + Stats from St Xavier's Mumbai before going on to do my MBA from Indian School of Business.   Apart from work, I enjoy reading/writing about businesses, love a great cup of coffee and spending time with my 4-year-old daughter.

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