What's Changing Matters Less than What Stays the Same

We spend way too much time debating and discussing things that change in an everchanging world, when actually we should focus on what stays same.

And that's why, Morgan Housel is genius for calling it out in his recent book Same as Ever. I highly recommend this read.

There a story about Warren Buffet talking to a friend in late 2009: "Jim, do you know what the best selling candy bar was in 1962?"

"No," said Jimm

"Snickers," Warren said. "And do you know what the bestselling bar is today?"

"No," said Jim.

"Snickers," Warren said.

Another story on one of my favorite founders. Jeff Bezos, Amazon founder once said that he's often asked what's going to change in the next ten years. But, he's almost never asked "What's not going to change in the next ten years." And, the second question is actually the more important of the two. Bezos said it's impossible to imagine a future where customers don't want low prices and fast shipping, and that's why Amazon invested heavily in those things.